I made a trip to my favorite grocery store – Grocery Outlet –
where you can get fabulous bargains on brands you've never heard of. I needed three items, and as usual got
way more than three, but that’s another story. One of the things I desperately needed was dishwashing soap
(or washing up liquid, as my friend Bethie would now say.) I do most of my shopping at Trader
Joe’s, but their dishwashing liquid is a little on the wimpy side. Becca and I both tried to be PC and use
ecological soap, but it just didn’t do its job. The greasy dishes were still
greasy when the washing up was done.
A sad situation. Sooooo, I
have a guilty secret. I use bad
dishwashing soap. Don’t tell a
soul, please. Anyhow, sometimes Grocery Outlet has good soap choices, and
sometimes it doesn’t. It’s chancy,
and I felt like taking a chance. I
headed right for the cleaning products aisle, and there was only one
choice. I was staring at it,
wondering, when another woman came up beside me and stared and wondered for a
while too. “What do you think it
means?” she asked. “Non-Ultra?”
“Hmmmm! I was
wondering myself. Something other
than Ne Plus Ultra, I am sure.”
She agreed. We both also agreed
that the price was right, and if it didn’t work, we weren’t out that much. So we will see. Non-Ultra is a pretty mysterious name
for anything that wants to be sold, I would think.
4 comments:
I think non-ultra means it's not concentrated, so more watery than what we've grown accustomed to.
I think you're right. It just seems a very odd way of saying that.
I decided to ask on-line what non-ultra means, but all that accomplished was my lack of trust for information received on-line.
Anti-Christ was mentioned and something about bugs killing you.
Better stick with Becca's explanation.
I think I would get a new Ad person. Coming up with non-ultra on anything sounds like a loser.. No wonder it was on sale!
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